Welcome to General Coffee Co

“ Amazing addition to Morristown located centrally to the Green. Excellent coffee, and even better service. Cinnamon and vanilla cold brew is a very tasty drink! ”

“ I go a few times every week and they are always spot on! Super kind baristas, great coffee, and I love the music they put on! The pop tarts and croissants are great too. ”

“ If you’re a coffee lover then you need to check out General Coffee Co in Morristown, NJ. Located right on South St. just a few steps from the Green. Beautiful interior, great pastry options, and specialty coffee drinks. I had the mint mojito cold brew, and it was one of the best cold brews I’ve had in a long time. General is an absolute premier coffee shop, definitely stop in. ”

“ I love stopping in and enjoying my go to White chocolate mocha, no matter which barista makes it. It’s always perfect and the service is always amazing. I love how they interact and actually ask about your day and remember what’s going on in your life! ”

“ General Coffee Co in Morristown has a sleek, modern vibe and truly premium coffee. My cappuccino was rich and smooth and really hit the spot. Portion-wise, the small size is noticeably smaller than at most other coffee spots, so the value feels a bit off. The space is bright and stylish, nice for a quick stop or grab-and-go. Big downside: no restrooms, a real bummer if you plan to sit for a while. Update for Shop’s comment: Had the small doesn’t feel like 8oz tho, hence the feedback. When asked for restroom access code, Barrista said that is not accessible for customers and it’s for some apartment upstairs, if there is any other restroom available then Barrista missed to inform the same to us. ”

“ An upscale, nice coffee shop that's better than Starbucks for sure. But it lacks seating and is more of a grab and go than a place to enjoy your coffee. The sweet treats are quite good and the coffee is tasty. Worth a pop in if you're on the Morristown Green looking for a quick coffee. ”

“ I would give 10 stars if I could. Such a modern, chic atmosphere in this cozy little coffee shop. The coffee beans they use are probably the best coffee I've ever tasted. Many coffee shops in Motown, but this is the one you need to stop by. Great food, great coffee, great staff. ”

“ General Coffee Company is a gem among the jittery. In a town with more coffee shops than parking spaces, this one stands tall—elegant, inviting, and blissfully free of burnt beans masquerading as third wave sophistication. The décor hits a perfect note: classic bones with a bright, contemporary polish and just a whisper of glam. Think: Italian café meets Art Deco daydream. It’s a place where marble meets brass, where your espresso feels at home beside a polished leather banquette or a glossy white countertop. But let’s talk about the coffee—because that’s the real reason to come. This isn’t the bitter, over-roasted sludge that passes for trendy. It’s bold, yes, but silky. Intense without aggression. Full-bodied, fragrant, and undeniably Italian in its soul. A macchiato here will make you rethink your usual order elsewhere. A cappuccino will have you canceling your afternoon plans just to linger. In a town where options abound—from hipster holes-in-the-wall to soulless chains—General Coffee Company is the one to choose. It’s not trying too hard, and yet it somehow gets everything right. This is coffee done properly, served in a space that feels both polished and personal. Whether you’re fueling up for a busy morning or winding down with a friend, it’s got the mood, the taste, and the style to keep you coming back. And if you’re lucky, they’ll hand you your order with a smile that says, “We knew you’d get it.” ”